How branding and marketing work together: Insights from Kevin Knight
Spotlight Podcast
Debunking Dichotomies in Marketing: B2C vs B2B and Performance vs Brand
This chapter explores misleading distinctions in marketing, particularly between B2C and B2B as well as performance and brand marketing. It highlights the value of cross-experience in both sectors and advocates for a harmonious integration of brand strategy with performance marketing for effective leadership.
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