An endorsement of these theories serves as a social signal of loyalty to the tribe that embraces them. As such, current conspiracy theories may serve as stand-ins for earlier ones having deep roots in history. Lared on top of these three overarching factors are a number of additional psychological and sociological forces at work in reinforcing a belief in conspiracy theories. The apparently rational reasons in my definition of the conspiracy effect are doing a lot of work. We will explore those reasons in depth in this book.

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