
Building One of Latin America’s Most Successful Companies with Marcos Galperin
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Navigating E-Commerce: A Strategic Evolution
This chapter explores the transformation of a partnership with eBay in Latin America, emphasizing a shift from auction models to fixed pricing to maintain market leadership. It discusses the importance of prioritizing buyers over sellers and the strategic decisions that defined the company's growth amidst evolving competition, particularly from Amazon. Through personal reflections and lessons learned, the text highlights the significance of team dynamics, product innovation, and the challenges faced following the company's IPO.
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