From Pro-Europe to Brexit: The Shift in UK Sentiment

This chapter examines the contrasting views on Europe during the New Labour era, focusing on Tony Blair's pro-European stance versus Gordon Brown's anti-euro sentiment. It traces the evolution of British Euroscepticism leading up to the Brexit referendum in 2016, analyzing key political events and the rise of UKIP that shaped public opinion. The narrative explores the impactful messaging from both the Leave and Remain campaigns, revealing the complexities and surprising outcomes associated with the Brexit vote.