In this episode, I chat with Bryan Ng, a script-writing pro who’s helped companies amass hundreds of thousands of views on YouTube. We cover everything from crafting thumbnails and titles to nailing the first 30 seconds of a video. Bryan shares insights on the power of long-form content, YouTube’s potential as a brand-building tool, and using it as a distribution channel.

We dive into actionable strategies like writing compelling scripts, delivering on your thumbnail’s promise, and identifying winning trends in your niche. Plus, we discuss the rise of in-house creators and the growing impact of super long-form content. If you’re ready to elevate your YouTube strategy, this episode is packed with tips to get you ahead.

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Timestamps:

(00:02:27) - Identifying winning content ideas

(00:08:05) - YouTube funnel strategies 

(00:15:08) - Components of a compelling script

(00:23:52) - Trends in video editing and authenticity

(00:35:23) - Creators as company employees

(00:38:48) - Trend towards super long-form content

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