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The Mission of Airbnb
In mid-2014, Airbnb did a rebrand focused around belonging and making people feel that they could belong anywhere in the world. Today roughly 60% of their users are millennials which is my own demographic. While hotels have for the most part become a commoditized industry, Airbnb has become the anti-commodity where being unique is how hosts can really stand out from the others if they'd like to.
IN THIS EPISODE, YOU’LL LEARN:
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