How Did You Come Up With the Idea for Taza?

Abrar Ul Haq is the co-founder of Tazah, a B2B agricultural marketplace that provides access to market and access to capital to millions of farmers in Pakistan and in the middle east region. Prior to Tazah, Abrar and his co-founder worked at Careem, a regional super app that competed with Uber, beat it in its home region, and then got acquired by Uber. In this episode, Abrar shares the lessons he learned at Careem and how he's applying them to building a fast-growing marketplace.