I was looking forward to watching all these on YouTube and they're not out yet. So I'm looking forward to doing the audio conversational version of your talk. How do you talk go there? I thought it went great. There was pretty good response. The fact that people were like really learning from it, I thought was the best metric for success. It's got a lot of small lessons from many people. And I suspect that most people are not doing all of these things. But there's something else. All right, I'm sure there's something for everyone here. We'll start by talking about what we mean by secrets.