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6min chapter
Davis Smith: Entrepreneurship as an Adventure
Seed Stage Stories
The Power of Storytelling in Building a Brand
This chapter discusses the importance of storytelling in building a brand and attracting millennials and Gen Z. It explores how Coat of Taxi launched their business with an adventure race event and the value of creating a brand that resonates with young people.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode