I'd Rather Have the Metric, or a Metric?

It seems like such an interesting set of development, and i think this movement, when it gets to metrics, can make a huge difference. But some of these are unequivocal, like climate footprint, carbon omissions, churn. I might choose high churn. You may choose low churn. We can have different strategies so that the numbers are not as easily understood. It's going to take time for analysts and industries to get sophisticated in how they interpret the metrics across different industries.