4min chapter

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Ep 180: Deem Journal’s Alice Grandoit-Šutka on Rituals of Listening

Clever

CHAPTER

Working With Brands

Lisa Kogan: In 2017 I was very clear that you know while I had really enjoyed working with brands doing very interesting activations. It was really interesting to me but I also feel like there was a point where I didn't necessarily believe in their ethos and their products. She says she decided it wasn't worth spending her time helping them kind of connect to communities that I actually care very deeply about just to only be able to sell them products. "There's always something that's inherently tied to a brand sadly no matter where I moved to"

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