Defining Specialization: The Essential Questions for Value Proposition

We've already told you how important it is to refine your firm's value proposition before you refine its bizdev strategy. So, let's explore a framework for doing just that, shall we? Listen to Ash and Flo explaining the "five questions" you can answer to create a compelling proposition, and hear their tips for differentiating your promise to the market.

Credits

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota

Show notes

Link to Luk Smeyer's and Flo's piece on TheVisibleAuthority.com (it's titled "Building a Winning Consulting Value Proposition")