The New Roats

Don't focus on roas. Focus on what they call cacfurs a, l t b, cost mquireo, customer erso what the lifetime value is of that customer. And that is something extremely scalable, regardless of ite roas a. So in this case, this businessis, all right, i've got a million dollar medium budget. Now you're just reallocatingt a smarter way, just ecause of this new tool. That'sBusiness changing right there.