CyberWire Daily cover image

Former cybersecurity officials lose clearances.

CyberWire Daily

CHAPTER

Integrating AI in Sales and Marketing

This chapter examines the changing attitudes toward AI tools in the workplace, especially within marketing and sales. It showcases AI-generated sales transcripts as a solution for improving teamwork and communication while also addressing potential drawbacks like inaccuracies. Best practices for prompt engineering and effective AI usage, particularly in cybersecurity marketing, are also discussed to help professionals enhance their strategies.

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