157. Two former Nike senior executives discuss retail growth strategies
Inside the Strategy Room
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How to Afford a Digitally Led Transformation
Finding room in the P&L is key to allowing you to invest in any growth initiative. Nike's biggest change was that shift from working with retailers to going direct to consumer. Building direct relationships with your consumers at scale is one of the most important opportunities for a consumer brand. Cristianna: How do we enable more women into leadership positions?
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