The NFL Will Make the Transition to Digital Distribution

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The NFL will make the transition to digital distribution. Amazon and Google are the latest people to pay boatloads of money to the NFL. LeBron has well over a hundred million social media followers. Instagram alone. The two largest NFL players by social media following are OBJ and Tom Brady, both in the low teens.

The NFL — it’s almost synonymous with America today. And its history is a fascinating lens to explore the nation’s development over the last 100 years, from WWII to TV and suburbs to the Internet and social media. What began as a quasi-illicit league in small midwestern towns is now the single largest media property in the world today by revenue. And whether you watch football or not, this is one incredible business story. Acquired is ready for some football — let’s kick this Season off right!

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