Why I Don't Want an iPad

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"I just like something. And then I find a way just to rationalize it afterwards," he says. "For the longest time, the iPad is just like, I don't see how I need this." He was not able to marshal the logical reasons until an airplane cramped him up. That first desire or that shift from desire to actually doing it, probably happened on an airplane.

Andres Lares reveals the surprising psychology behind decision-making and shares a four-step process to influence others.

— YOU’LL LEARN —

1) How to tap into the hidden driver behind most decisions

2) The critical steps that set you up for greater influence

3) What to say when you’re losing the other person

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— ABOUT ANDRES —

Andres Lares has been the Managing Partner and CEO of Shapiro Negotiations Institute since 2017. Prior to this role, Andres served various roles including Chief Innovation Officer where he led the company's development of technology and content. For over a decade Andres has advised professional sports teams in the NBA, NFL, MLB, and NHL on contract negotiations, trades, and other critical negotiations. He has been featured in publications including HBR, Forbes, CNBC, Entrepreneur, and Sports Business Journal. Andres guest lectures at conferences and institutions around the world and teaches a course on negotiations at Johns Hopkins University.

• Book: Persuade: The 4-Step Process to Influence People and Decisions

• Website: ShapiroNegotiations.com

— RESOURCES MENTIONED IN THE SHOW —

• Study: “The Mindlessness of Ostensibly Thoughtful Action: The Role of ‘Placebic’ Information in Interpersonal Interaction“ by Ellen Langer, Arthur Blank, and Benzion Chanowitz

• Book: "Thinking, Fast and Slow" by Daniel Kahneman

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