Adspend with Ash Melwani and Rabah Rahil cover image

EP 04 - The TRUTH About What's Working In Media Buying Right Now

Adspend with Ash Melwani and Rabah Rahil

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Optimizing for a Click Throat?

You can still look at a static son, do you ever use er, the custom metric of rebny pequick? Yes, definitely. But i think i'm looking more, unlike for a creative analysis, like the soft metric, anbl ot form,. For youre, youb, you're looking for the conversion rate. So that's kind of, it's almost a function at the conversion rates. And yes, icausthe winter is only because we promised not to argue on this show. I'll say i agreeoh, wel hease.

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