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TAKING A CLOSER LOOK AT: Comcast & Canal+

The Media Odyssey

CHAPTER

Evaluating Subscription Models: D2C vs. Wholesale Performance

This chapter explores the performance metrics of direct-to-consumer (D2C) versus wholesale subscription models, noting a growth in D2C subscriptions and a decline in wholesale sales. It also examines the legal implications of VAT status in France related to these subscription models.

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