India's Omni-Channel Revolution: Lessons from Lenskart, Bluestone & Wakefit
ASYMMETRIC
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Omni-Channel Retail Dynamics
This chapter explores the complexities of omni-channel retailing, contrasting pricing-led and merchandising-led strategies through case studies of brands like Bluestone and Lenskart. It emphasizes the significance of a robust offline presence in enhancing customer experiences, particularly as online saturation poses growth challenges. Financial metrics, scaling strategies, and the evolving investor landscape in India's retail sector are also analyzed to provide a comprehensive understanding of successful business models.
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