The Importance of Stories in Startups

"I constantly retell, that's why stories are super important to when you're building a company or a brand," he says. "When you come in late and you're kind of like, well, this whole castle just exists for eternity, right? So this is a thing that's always existed and always will." He adds: "You get to a certain scale, it starts to kind of work on its own... But it's automation, it's all it is, it's automation"