Life Insurance Sales - The Numbers

The numbers that they use in the traditional life insurance sales role is that if you get 1,000 referred leads, 500 appointments will turn into 300. Of those 300 people who have some kind of need, 100 of them will eventually buy from you. If somebody hasn't bought within 36 months, they never buy and you just toss them out and move on. A $1,000 a year is a reasonable amount for a normal middle-aged 45-year-old to spend on a term life insurance policy.