Successful Social Selling
Ahead of the Game
00:00
The ROI Isn't Something You Measure Next Week, Right?
The ROI isn't something you measure next week. It's a very long term thing, and it's also it's not about selling. It's about building relationships with people because clearly the audience doesn't follow you to receive a load of sales, corporate, promotional, rubbish. But at the same time, the algorithms are very keen to keep that kind of content hidden as wellBecause it just forces people off the platforms. And we're kidding ourselves if they're not going to buy an IT system off a social post. If they did, they probably shouldn't be in charge of that.
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