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Simeon Siegel - Retail Therapy

The Business Brew

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Is It Possible to Sell Five Billion Dollars of Cloth?

Victoria's secret is interesting, because i did a little bit of on the ground research. And like, what used to be a sexy brand just looked like a lot of cloth smattered throughout the stores. We actually did a quadrant of this was very, very over simplified. Revenues are the external measure of customer buying full stock. Gross margin is a measure of brand perception. But revenues tell you how many people want your things.

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