
Literally Media's approach to creator partnerships
The Rebooting Show
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The Growth of Jonah's Comedy Network
I was at demand media back in 2007 and we acquired crack when I was there. We shut the magazine down and I was part of the team that rebuilt it from about 20,000 visits a month to like 25 million. So this is my second go around with crack. I knew that we could reboot video in a way that would work. And then Know Your Me was no slouch in video either. It had a decent YouTube channel and we were just starting to get going on Snapchat when I started. The business historically was based on traffic to website and display and and O&O revenue being a very, very big share,. greater than 80% going back just a couple years.
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