Seizing the Narrative (with Stephen Bush)
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Austerity and Political Narratives
This chapter explores the narrative and political implications of austerity in British history, examining its emotional resonance among the public and the long-term effects of budget cuts. It highlights the ideological challenges of articulating clear political messages during crises like the financial downturn and Brexit, alongside a critique of current political discourse. The discussion further reflects on the strategic use of language in shaping political narratives, the impact of politicians' personal presentation, and the intersection of creativity with AI-generated content.
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