2min chapter

Business of Apps Podcast cover image

#152: Achieving product-market fit whilst growing 20% M/M with Nathan Hudson, Founder & CEO at Perceptycs

Business of Apps Podcast

CHAPTER

How to Define an Active User on a Month Basis

LinkedIn's North Star metric at the time was total minutes listened to and varied. We class an active user as someone who's completed one whole session in that month. So we didn't set it like an application opened, right? Or play button pressed or something small. And I think sessions completed has a strong correlation or connection with minutes listened to.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode