In 20 17, gipeltro launched a goop magazine. Anyone launching a magazine is extremely weir to me. The thing that io that partnership was that conde nast insisted on fact checking. In 20 18, two separate sources filed public complaints in the us. And u k, alleging false advertising and non allowable medical claims against goop. Ye everyone listening to this episode would probably remember most of them. So there are all those scandals we know. There are a couple scandals that we don't really talk about as much. I always love these, really playing the heats with this one.