Building Inclusion into the Evolving Crossfit Brand
Marketing Trends
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CrossFit - Is There a Specific Tool That's Going to Enable Us to Do That?
CrossFit has really big goals to reach new people who have not been exposed to this brand and the workout. What about technology in that though? How are you using technology to work towards that aim? Like, are there some tools that you're excited about in getting that story out there in new ways? If so, like what's been most helpful? Yeah. I mean, I think the tools that we're using are tools that everybody has used. You know, like we're really big on email. The audience that we have is huge, social has been kind of where the brand was born in a lot of ways.
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