One of your unstated goals with the re design was to increase the number of people reading the sit and you very specifically stated that you weren't doing it for the money. So do you ever see a place where you have more advertising? Is it something that you're really content with just the way that you have everything presented now, ar yo're looking to monotize the cotke brand. It's like science nerds who also like literature, but also play stupid io s games,. Ye, exactly.