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What's Gugand For?
Gugle analytics four is a completely separate platform. The only thing it has in common with universal analytics is the fact that they called it gugl Analytics, but that's it. It was built for a world where it wasn't going to be able to measure every single thing. And if you can't measure somebody, wellis y can't emigrate and you lose all of your potential insight. T we got start moving over to g analetics 4.