
165 Stop Selling and Start Leading by Deb Calvert
The Marketing Book Podcast
00:00
Leaders Lift the Fog
Leaders help people to be able to see further into the distance. As sellers who need to lead, we can also lift the fog. We can help our buyers to relax and see clearly what's out there in front of them. So what is an example of a m or seller? Either gets what the vision is of the prospect, or the seller leads them to this vision.
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