Shoestring Budget? Google Ads Nuggets to the Rescue
Perpetual Traffic
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How to Audit a Campaign
The first thing that you need to check is your conversion tracking. None of the other things that we talk about on today's show or the things that you would do for an audit and game plan for your would-be customers matters unless you have this right to begin with. So when you're auditing in a campaign, make sure you know what conversion actions you're looking at. And then just do some rough math. Gather the accurate data that actually matters. Your numbers might not look as good, but you're actually doing what you are paid to do, which is help scaling grow the business.
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