
Why Companies Decide to Sell on Amazon—or Not
HBR IdeaCast
00:00
Navigating Amazon's Marketplace Challenges
This chapter delves into the difficulties brands encounter on Amazon, especially with third-party sellers misrepresenting their products. It emphasizes the importance of brands creating their own storefronts to clarify product information and improve customer engagement. Additionally, the discussion touches on the significance of data insights and SEO strategies tailored for Amazon to boost visibility and sales.
Transcript
Play full episode