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Why Companies Decide to Sell on Amazon—or Not

HBR IdeaCast

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Navigating Amazon's Marketplace Challenges

This chapter delves into the difficulties brands encounter on Amazon, especially with third-party sellers misrepresenting their products. It emphasizes the importance of brands creating their own storefronts to clarify product information and improve customer engagement. Additionally, the discussion touches on the significance of data insights and SEO strategies tailored for Amazon to boost visibility and sales.

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