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Decoder Ring | Spring Break Forever

Slow Burn

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MTV's Spring Break Revolution

This chapter highlights MTV's bold transition from Fort Lauderdale to Daytona Beach for Spring Break, aiming to capture the spirit of college youth and rejuvenate local tourism. It examines the electrifying atmosphere of live broadcasts, audience participation, and the chaotic yet entertaining antics that defined the era while reflecting on the cultural implications of such events. Additionally, the chapter contrasts the economic benefits and challenges faced by Daytona Beach as it navigated the overwhelming influence of Spring Break festivities.

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