The Most Overlooked and Underappreciated Element That Sets Great PLG Companies Apart

Raj Sakhar is a marketing leader at Atlassian. He says the one thing that separates good PLG companies with great PLG companies, is basically the data platform. The way you used to sell product is very different than the way you're selling products right now. Raj's advice for CEO's: focus on building a robust data platform early in your journey.