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Is There a Feedback Mechanism to Make the Data Better in the First Place?
Ruben Navarrette: Our platform is very much designed with this idea that the data is constantly churning. It doesn't put any industry analysis where in a given year, there's a 30% churn in data quality. And so you constantly have to update and change it. So we actually had that feedback loop with our clients using our platform and that flows into the rest of our data. The fragmentation and lack of connectivity of that data is a major problem that we try to help address.Navarrette: We're designing a platform where we can connect many data feeds that then pipe into other customers as well.