The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

271. The Power of Scarcity with Mindy Weinstein

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Is Obsession a Classic Side Effect of Scarcity?

The author of a book on scarcity talks about her own obsession with rides at Disneyland during the pandemic. Obsession is a classic side effect of scarcity, she says. "I can't even tell you the other things we did because I was so hyper focused on this ride that I knew nothing about"

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