In the early days of uber, it was doubled. Every two or three months it would double in a city. And that's when you're like, ok, no matter what people say about market sizes, is a really big market. Is amazon not the most amazing company in this regard? Like, they hit a trillion dollar market cap, and they still are growing. It's crazy. I think sometimes its brand recognition as liquidity, a sort of organic spread. i think uber accelerated over jana, it started groing faster. Yea, wit actually did start going faster.