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36. The Psychology of Pricing

Shit You Don't Learn in School

CHAPTER

Pricing Is Contextual

A hot dog at a grocery store 62 cents. Hot dog at a gas station, a dollar 50. A hotdog at a ball park is six dollars. The point there is that there's just so much of like our desire to be social, respected animals, within what we pay for things,. That you can't really think of pricessoe objective measure of the intrinsic value of something exactly.

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