Pricing Is Contextual

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A hot dog at a grocery store 62 cents. Hot dog at a gas station, a dollar 50. A hotdog at a ball park is six dollars. The point there is that there's just so much of like our desire to be social, respected animals, within what we pay for things,. That you can't really think of pricessoe objective measure of the intrinsic value of something exactly.

In this episode, Cal and Steph discuss the subjective nature of pricing. They explore how a value extends beyond utility or the physical nature of an asset (think luxury items, NFTs, etc) and use these ideas to explore new pricing models, including tiered, retention-based, and completion-based pricing.

They also explore how our own psychology can inhibit use as consumers to spend on what's most meaningful and the importance of unlearning certain spending habits.

If you find the psychology of money as fascinating as we do, give this episode a listen.

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