Inbound marketing became a buzzword because vendors made it a buzzword. A b m went very quickly from a concept to technology called after it, and that's the part that rubs me the wrong. There are just opportunities that people seize, our companies seize, and they name it, and then, ya, i think that's what happens. Ithink that's the that's what i'm trin to et.
Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams.
In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops.