Welcome to a new episode of Business Lunch! In this conversation, Roland Frasier and Ryan Deiss break down one of their favorite business strategies: using partnerships to scale without extra capital or risk. If you're an entrepreneur, founder, or marketer looking to grow your business faster (and smarter), this episode is for you. Roland and Ryan reveal how to create strategic partnerships that can exponentially increase your reach, resources, and revenue without spending a dollar more on ads or infrastructure.
Highlights:
âIf you canât write down the offer in a sentence, itâs probably not going to work.â
âThe best partnerships solve a need for both sides.â
âSpeed to implementation is everything.â
âYou get further when you grow together.â
Timestamps:
00:00 Introduction
01:54 A Definition of Partnership Marketing
04:40 The Difference Between Affiliate and Strategic Partnerships
07:30 How to Identify the Right Partners
10:45 Crafting a Compelling Partnership Offer
15:10 The 9 Core Areas Where Partnerships Can Drive Growth
21:03 Example: Scaling a Software Business Without Spending a Dime
26:12 The Importance of Speed and Simplicity
31:30 Avoiding the Most Common Pitfalls
35:58 Final Advice for Entrepreneurs
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