Navigating Creative Leadership and Viral Success

This chapter explores the complexities of managing a creative team in video content production, emphasizing the need for adaptability and autonomy. It discusses the evolution of content creation amidst challenges like COVID-19 and highlights the strategic importance of original ideas for achieving viewership success. Additionally, the chapter examines the unique dynamics of YouTube as a platform for financial independence, contrasting it with TikTok's content influences and algorithms in different cultures.