The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 681: Scaling to $5B with Cockroach Labs' CEO Spencer Kimball's Formula for Sustained Growth and Resilience

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Find an Early Sales Leader

Don't hire a VP of sales. You want someone that's going to roll their sleeves and actually do the selling. Find out who will buy your product, how much they're going to spend on it. This is exploratory motion. It's really important to set some goals even at the early stages. The best thing about board meetings is it's an opportunity to stop and say what we are doing here?

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