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The Importance of Quality in Investment Decisions
Investors tend to confuse return on incremental invested capital with the return on invested capital. A 20% reported ROIC today is not worth as much if no more opportunities are available to reinvest profits. Mature legacy mo businesses with good dividend yields may preserve one's capital, but they are not great at compounding wealth. Over the long run, your returns will largely be affected by the quality of the business you purchase.