How to Make Marketing Automation Work for You

You need to know your visitors, target audience and understand the behavior in the industry. You also have to look at how are you going to fill this with relevant content. The content part is also extremely important. It can't be overly complicated from their point of view. So it's pretty straightforward. If somebody goes to my website and downloads a trial of one of our password solutions, then we can build a story around password security for them. But do we have other ways of drawing people in? And do we have more ways of increasing the database of names?