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Archive - Kat Thomas & Josh Holley | BPN's Retail Expansion Strategy
The Nick Bare Podcast
Build a Reputation - You Don't Need Hype
VPN is in a very beneficial position that we're shipping direct to central market as it stands. But what a lot of people don't understand is when a product's on the shelf that all that money is not going into VPNs pocket. So this isn't true of central market, and it might not be true of HEB. If we were to ever go into any other retailers, we would most likely be selling to a distributor who then sells to the store. And so we have to be very careful with margin and profitability of the business. We want to have a great reputation that is successful.
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