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Ep 520: How Pilothouse Tests 30+ Creatives Weekly on Meta: A Practical Guide | AKNF

DTC Podcast

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Navigating Meta's Data Challenges in Health Marketing

This chapter addresses the obstacles health and wellness brands encounter with Meta advertising due to reduced access to personal identifiable data. It explores the shift towards app-loving platforms and emphasizes the importance of adapting marketing strategies to optimize campaign effectiveness amidst these challenges.

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