The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Are You a Sales Leader?

Mark Benioff: Marketing is ultimately a business function where the goal is driving revenue. When I was running advertising at Salesforce, I inherited their Wall Street Journal campaign. Over the course of two years, what if every single week, it's a different ad that starts to tell this broader narrative? The right choice was changing the perception and sort of changing what the category is around Salesforce.

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