Most of this comes from his 2014 congressional testimony, which I think is like a rich text. He makes four claims in defending his show and we're gonna walk through them one by one. The first claim that he makes is that he's educating viewers about their health. When we write a script, we need to generate enthusiasm and engage the viewer. Viewers don't watch the show because they're seeking dry clinical language. They watch because we use language that's familiar to them, which they would use when speaking to friends and loved ones.